Google AdWords Quality Score From The Horse’s Mouth

by chriscobb on March 27, 2009

This is probably one of the simplest explanations of Google’s AdWords Quality Score that I’ve seen. For my newbie readers, marketers who use Google AdWords to drive traffic to websites and affiliate products, are striving for a high quality score which helps determine how high up on a Google search page the ad appears as well as the Cost Per Click (CPC). The following video explains it all by Google’s chief economist, Hal Varian.

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